I usually assume that most marketing people are just throwing random buzzwords together to try and entice people to buy. But it’s not generally quite so obvious as in the TV commercial I just watched. It was for a national fast food chain — the one that likes to feature two dysfunctional weirdos talking in a car, if you know the ads — and one of the products they chose to feature was this:
The ‘Junior Fritos Chili Cheese Wrap‘
Clearly, this is a product where the marketing team went just a tad into overdrive. It probably started out innocently enough. Maybe the joint wanted to sell chili dogs or chili nachos or something. Nothing wrong there. That’s just honest, low-carb, zero-calorie heart-healthy bar-style food there.
“Keep an eye out for the ‘Bacon ‘n’ Beer Nuts Microgreen Side Salad’ or ‘Beer-Battered Organic Tofu Funyun Fries’, coming soon to a fast food joint near you.”
Okay, fine. So one plate’ll take six months off your life. It’s still tasty. So I approve.
That’s where the marketing weenies probably stepped in. ‘Yeeeeah,’ they groaned. ‘Greasy food is so last millennium. These days, it’s all out food that sounds healthier, even though it probably isn’t, really.‘
And so, the ‘Chili Cheese Wrap’ was born. And probably prepared, and served to the ad weasels for approval.
‘Not bad, not bad — the wrap alone takes a hundred perceived calories off the dish. There’s just one thing. Where’s the crunch?‘
The crunch?
‘Oh, yeah. Crunch is hot. Crunch is now. Crunch is happening. So make it happen.‘
With what?
‘How the hell should I know? Popcorn kernels? M & Ms? Corn chips? Broken glass? I’m a marketer, bub. I don’t actually know how to do things. That’s your job.‘
Well, that’s about the dumbest damned thing I’ve ever… wait. Did you say ‘corn chips’?
And thus, the ‘Fritos Chili Cheese Wrap’ came to be. And was prepared, and served for final approval to the advertising jackholes.
‘Well, it’s got crunch, sure. But all those Fritos are going to turn the rabbit food people off again. Did you try the broken glass idea?‘
Um… yeah. We considered it. No go.
‘Because glass is low-calorie. I’m pretty sure of that.‘
Sorry. The guys in the legal department won’t have it.
‘Oh, those idiots. Those guys couldn’t sell a cheeseburger to a starving Texan. Well, we have to do something to make this thing seem healthier.‘
We could take out the stupid Fritos.
‘I’ll pretend I didn’t hear that.‘
We could cut down on the chili or the cheese.
‘Now you’re just talking crazy. Hey, I know — slap a “junior” on the front of that thing. People will just assume there’s a bigger, fatter, greasier version, and go for this one.‘
But there isn’t a bigger version. Actually, legal says the FDA wouldn’t allow that.
‘No matter. Make this one seem like a ‘healthy option’, and they’ll eat it up like… like…‘
Like a ‘Junior Fritos Chili Cheese Wrap’, apparently.
I don’t know how the things sell. I do know it’s a Frankensteinian food nightmare, attempting to be three things it isn’t, and trying desperately not to be the one mouth-watering, artery-cramming, fat-dripping thing that it is. Doesn’t seem right, somehow.
The worst part is, if the scheme works, we’ll no doubt be subjected to more of these cockamamie chimeric concoctions in future. Keep an eye out for the ‘Bacon ‘n’ Beer Nuts Microgreen Side Salad’ or ‘Beer-Battered Organic Tofu Funyun Fries’, coming soon to a fast food joint near you. If the marketing muckups get their wish, anyway.
Can’t we all just eat hamburgers and get along?
Permalink | 3 CommentsI find it interesting — usually — that every person has their own unique perspective on life. All of the factors that shape our outlook and opinions are different for everyone, and it gives us each our own voice. Most of the time, I think that’s pretty cool.
When I don’t find it cool, however, is when I’ve gone and hurt myself and everyone around offers helpful amateur medical advice. In their own voice. And usually contradicting each other. That’s not so ‘helpful’ any more. Unique perspectives are great, until you’re hobbled or bleeding or can’t feel your face any more. Then, just a touch of consensus would be nice.
“Unique perspectives are great, until you’re hobbled or bleeding or can’t feel your face any more. Then, just a touch of consensus would be nice.”
I first realized this as a teenager, when I dislocated my shoulder during an ill-advised bout of basketball. As I lay cringing on the floor wondering why my arm had suddenly decided to wander off to a different part of my body, the other players came over for a look. And to offer wildly differing advice:
‘Pull your arm in close to your chest. It won’t hurt as bad.‘
‘No, stretch it out. It’ll pop back in.‘
‘Here, give it to me, I’ll pull on it.‘
‘You should wrap it. That oughta help.‘
‘Just get up and walk it off. We’re only down two here.‘
Great folks. Really trying to help — except that last guy, of course. (Dad was always a little overcompetitive.)
I didn’t know what I should do, so I told them all to go to hell and get me an ambulance. Which they did. And over the course of the next few hours, the doctors X-rayed it, checked it out, and then decided to, in order: stretch it out, pull on it, wrap it up and tell me to keep it close to my chest, for four-to-six weeks.
They did not, to their credit, tell me to ‘walk it off’. I appreciated that. At least until we got the medical bills later. Dad was walking that one off for quite a while.
A similar thing happened a few years ago, when I broke my nose playing softball. That time, we were playing against a team of docs and nurses from a local hospital — and they still couldn’t tell me what I should do.
‘Tilt your head back.‘ ‘Tilt your head forward.‘ ‘Let the blood drain.‘ ‘Stop the bleeding right away.‘ ‘Lie down.‘ ‘Stand on your head.‘
By the end of that, I thought they were putting me through calisthenics drills, not treating my nosebleed. Either that, or turning me into a cheerleader. I was waiting for: ‘Sit down, stand up — drip! Drip! Drip!‘
Luckily, it turned out okay. The bleeding eventually stopped, we lost the game, and I went and had a few beers with the team after the game before walking by the hospital.
Hey, if they had to reset anything, I wanted to be a little numb for it. If they’d offered me a couple of whiskey shots before they’d popped my shoulder back in, that would have been helpful, too. I don’t see why hospitals don’t keep more liquor around for the patients, frankly.
That brings us to tonight — another sport, another injury. I’ve done something unkind to my right forearm. I’m not sure what, exactly — a torn muscle, or a ligament not where it’s meant to be. Something. It’s been that way for a week or so, and angry red bruises have formed near my elbow and wrist. It’s as though all the blood in the area is getting the hell out of town until the trouble is over. Pansy chicken blood, anyway.
Meanwhile, it looks like someone ran over my arm with a Buick. And about twenty minutes into a volleyball match earlier tonight, it was more or less feeling that way, too.
(Yeah, I know. I’m not so bright. This isn’t exactly breaking news, I’m afraid.
But it was the playoffs, dammit. If Curt Schilling can pitch on a stitched-together ankle, and blah blah blah ‘Kirk Gibson’ this, and yadda yadda ‘Michael Jordan’ that, something something ‘lasting memories’, and whatever.
I’ve got no good excuse, really. I just didn’t want to miss the playoffs. What I lacks in smarts, I makes up for in stubborns. I yam what I yam.)
So, we lost. Naturally. Took us maybe half an hour, and we were out of the running, back in street clothes and headed to the bar to drown our sorrows in pints of painkillers. My friends thought my arm needed more than that. So the suggestions cascaded in, like Guinness fresh from the tap:
‘Put some ice on that, before it swells.‘
‘Nah, heat it up. Keep the blood flowing in there.‘
‘You got any Ben Gay or Icy Hot? That oughta fix it.‘
‘Hold it over your head. Let the swelling drain down.‘
‘Take an ibuprofen. Maybe three.‘
‘Oh, just get up and walk it off. You played like ass out there tonight.‘
(That last one may have been just in my head. When your dad coached your Little League team for three years, these sorts of things just spontaneously pop up sometimes. I still have the urge to drop and do twenty push ups when I miss a ground ball. Good times.)
This time, I decided to pick and choose from the advice. I didn’t have any Ben Gay, I didn’t need alcohol and ibuprofen fighting it out over the carcass of my liver, and I don’t see how I could drink and eat nachos with my arm stuck up in the air.
So I got an ice pack and a beer from the bar, chilled the right arm, drank left-handed and watched some hoops. And now, a couple of hours later, I’ll be damned if my arm isn’t feeling the best it has in days. This process of elimination thing with medical advice really seems to work. No hospital bills or ambulance rides or blood pouring down the back of my throat or anything.
Of course, if the arm’s killing me again in the morning, I’ll have to call up five people to ask what to do, and then play ‘eeny-meeny-miney-mo‘ with whatever they tell me.
Which means I am not calling Dad, just in case. ‘Walk it off’, my ass.
Permalink | 3 CommentsI need a woman.
Not like most guys need a woman, mind you. I’m very happily married, and wouldn’t know what to do with ‘another woman’ if I had one, anyway. I mean, who has the time in this modern era for all of that sneaking around? I’ve got shows to watch and sleep to catch up on and work to pretend I’m doing. Plus, all my extra cash right now is going toward beer and pizza and the next soul-crushing mortgage. And occasionally, scooping turds into trash cans. I know how glamorous that sounds, but I’m sorry, ladies. This meat market is closed.
Still. I need a woman. For volleyball.
See, I’m the captain of a ragtag bunch of volleyballers in a local co-ed league. It’s easy enough to find men to play — we have something like thirty-nine guys on the roster, where six people can play on the court at one time. If everyone showed up one night, our substitution line would run out the door and circle the gym. Finding men is not the problem.
“My intentions are purely sport-related, of course, but it’s easy to be misconstrued when you’re scouting women to get hot and sweaty with you once a week and it has something to do with balls and they can wear kneepads, if they want to.”
Finding women, however. Well, now there’s a tricky one, evidently. We’re supposed to field two ladies of the female persuasion on the court at all times, and most weeks, it’s a struggle. We have two women on the roster now — but that leaves zero margin for absence, and it shows. So when one of our girls is off doing whatever they do on Thursday nights when they’re not with us — traveling or seeing a show or modeling lacy lingerie and having pillow fights at all-girl slumber parties — we’re left out in the cold. And not just because we’re never invited to those sorts of slumber parties, either.
So, I’m always on the lookout for another woman to help shore up our numbers. My intentions are purely sport-related, of course, but it’s easy to be misconstrued when you’re scouting women to get hot and sweaty with you once a week and it has something to do with balls and they can wear kneepads, if they want to. Especially when your ‘big sell’ for joining the team is:
‘Hi. You don’t know me, but would you like to get hot and sweaty with me once a week? It has something to do with balls and you can wear kneepads, if you want to.‘
A guy could lose a lot of teeth with that approach. Especially if he’s picking out the younger and athletic women to ask. Some of those girls have mean right hooks. Which is a great indicator of their spiking form, but I’d prefer to find out they can play without swallowing a bicuspid, thank you very much.
So I took a different approach. Something more subtle and less hurty. I developed a series of pickup lines for volleyball girls. Here’s the first batch I came up with:
‘Hey, nice forearms. I bet you can bump with the best of ’em, eh?‘
‘Hi there! I’m looking for a girl with great ball control skills. You interested?‘
‘If a guy crushed a couple of balls at you, how many do you think you would dig?‘
‘Have you ever wanted to know what it feels like to be Logan Tom?‘
‘If you’ll spike my balls, I promise I’ll spike yours, too.‘
I’ll be honest. Those were no help at all. Plus, my wife began asking why I was going out to bars every night to talk to women. And especially why I was wearing a football helmet and had a pillow down my pants. This was getting me nowhere.
So I did what any old nerdy doof looking for a girl would do. I put an ad on Craigslist. Here’s what it said:
‘Married white male and several friends seeking healthy athletic female for indoor fun and strenuous activity.
Interested in girls able to manage one three-hour session each week. Stamina is crucial; good hands are a definite plus. Must provide own transportation, though we’re happy to share Gatorade, Ace bandages and protein bars, as required. And you can wear kneepads, if you want to!‘
I thought it was an improvement. And I got three responses from girls right away. Turns out they weren’t interested; they just wanted to meet so they could assault me in person. I guess I should have added the usual Craigslist disclaimer:
‘It’s NOT okay to contact this poster with the secret purpose of kicking him in the crotch.‘
Actually, I kind of figured that was the default for new ads. Silly me, I suppose.
Meanwhile, I’m no closer to finding a woman to help our team. So the next time one of our girls is sick or busy or out giving sponge baths to Playboy playmates, we’re right back where we started. I guess there’s only one thing left to do; desperate times call for desperate measures.
I just have a few questions: would I look better as a blonde or a brunette? If I don’t shave my legs, will that give me away? And how far can you stuff a bra before it gets in the way of your spike swing? Also, any of you volleyball ladies have a slumber party coming up any time soon?
Anyone? Girls? I can totally bring my own kneepads.
Ladies? Hello?
Permalink | 2 CommentsIf you’re like me — or like millions of other Americans who giddily celebrate (or co-opt) an Irish heritage this week — then you’re looking forward to a festive St. Patrick’s Day later this week.
Or you’re nursing a nasty hangover because you jumped the gun on the celebration already. In which case, I admire your dedication, but I don’t recommend turning St. Patty’s into a weeklong event. That green beer doesn’t look or taste any better coming up than it did going down. You’ve got to pace yourself, there, O’Callahan.
Meanwhile, my mid-March staple is the same as always at the local Irish pub — Guinness stout. It’s lighter than you’d think (once you’re accustomed to drinking it), tastier than you might imagine (unless you’re familiar with its creamy cascading goodness) and with far fewer calories than you’d ever expect (unless word of its svelte-supporting silkiness has already reached you).
“There’s only so much emerald-dyed pisswater you can guzzle before you graduate to an adult beverage just a little more Irish authentic.”
Don’t get me wrong, now. I’m not here to convert you over to Guinness. The less you drink, the more there is for me. So that’s not my aim here.
It is, however, the aim of certain other people. Folks hired by Guinness to host ‘Believer Events’, where the precious brews are poured and sipped and sampled, usually alongside various appetizers and tidbits designed specifically by the organizers to pair well with a quality stout.
(Or chicken fingers. Some people figure chicken fingers go with anything.
I’m not saying they’re wrong. I’m just saying it’s kind of easy. You don’t see the people on Iron Chef mailing it in with chicken fingers. Huroyuki Sakai would seppuku himself before he’d stoop to that level. Brainstorm a little harder, there, Believer Event people.)
I’ve been to a few of these ‘Believer Events’ — none of which coincide with St. Patrick’s Day, of course. One day a year, just about everyone’s a believer. There’s only so much emerald-dyed pisswater you can guzzle before you graduate to an adult beverage just a little more Irish authentic. And I don’t know about you, but I’m not quite ready to tackle poitin again.
I had one shot of that firewater once, and I couldn’t see out of my left eye for a week. Evidently, I’m one of those people merely co-opting an Irish background. Or if I’ve got any Irish in me, it’s nowhere near the liver. Or my left eye, apparently.
At any rate, this seems as relevant a time as any to point back to my two posts concerning these Guinness Believer Events. The first, entitled Why Yes, I Will Have Another! How Could I Not? lovingly describes my initial love affair with these sudsy soirees, and the fantastic parade of tidbits, ‘tizers and tasty brews they entail.
Or, sadly, used to entail. The second post, I Coulda Been a Believah! details the disappointing and sobering turn the Events took in their later incarnations. It’s not as though they were ‘bad‘, exactly. Just exponentially worse than the first couple I attended. Or as I put it in that latter post:
‘Free lunch and an open bar turned into a half a soda and a TicTac.‘
So I stopped going to the things a while back. I still enjoy a cold Guinness now and then — and then, and then again, if I can get it — but these days, I pimp the beer, not the bashes. If you want to sit around with a tableful of friends for a few hours drinking your fill of Guinness and having a high old time of it, the Guinness Believer Events are no longer your best option.
Your local Irish pub this Tuesday, however… well, now there’s an event I can get behind and drink with gusto. Happy St. Patrick’s Day, folks.
Permalink | No Comments